Running a start-up isn’t an easy task, you need to work hard and do ponderous tasks of market research to understand what kind of work people want.
The common mistake committed by maximum start-ups is that they what for their marketing until the products get completed.
When the product in under construction, one should start the marketing campaign and tell people the details about your product, share the samples. The second step is to build the product effect and then the herculean task of making your audience aware of your new product.
We all are living in the age of digital marketing, so take the advantage and start promoting your brand or product from day one.
Here are the steps which all start-ups should follow in approaching the digital marketing.
Facet 1- Pre-Marketing
As I have mentioned in the introduction, about the product that gone are the days when you have to wait for the marketing until the product is completed. This is the world of competition you need to work hard, as soon as you plan out about the final launch of the product, start talking about your product.
Follow these 3 steps in the pre-marketing period:-
- Join communities, groups and spend your time in discussion on forums like Reddit and Quora to know what people are looking for and how could you help them out with your product.
- Create a business page on social media platform like on Facebook, Instagram, and Twitter and connect with the relevant industries and with your target audience.
- Creating a landing page on your website so that the interested audience Emails you.
- Start a blog and share relevant information about your product and use social media and forums to promote your blog.
With pre-marketing, you get to learn the insights of the customers, that what actually customer wants which helps you to make your product better.
Facet 2- Development phase of Website with SEO
Once your website is completed, you can put the bot on your website which will work flawlessly. Your SEO team should be good and take care of following things while working on your website:-
- Apply breadcrumbs to make your website easily available for the search engine bots.
- Work on your landing page- like key elements, layout and the content which is given there.
- From the SEO point of view, work on the URL structure Optimization.
Maximum companies wait for the site to complete, but this is the wrong practice as later on if you waste the days, the work becomes more lengthy and complicated and takes more money and time. If you are not an SEO expert, kindly hire an SEO expert which will not only boost the website rank but also build a strong foundation of your digital campaign.
Facet 3- SEO- Optimized Website
Put technical implementations during the development phase of your website, this will help your website to be SEO- friendly. Once the development mode is off, focus on the practice of Technical SEO and on-page SEO:-
- Put unique content on each page of your website and make sure all the landing pages are targeted with well-optimized keywords.
- Upload robot.txt file and XML for the pages you don’t want Google to Index.
- Research and put the right set of keywords and they should be relevant to your business. You can gather them with the help of Google autosuggest and search the keywords which you competitors are ranking for.
- Write the unique content with correct Meta title and with the right set of relevant keywords for each page.
Facet 4- Start building your Brand with Content Marketing
According to the renowned author, Seth Godin, ‘Content Marketing is the only marketing left’. Once your website reaches to a level where it goes live, immediately boost it with the help on content marketing as this is the most effective strategy today. To reap the maximum profit out of your brand, ensure to act upon the following points below:-
- Increase the impact of your content through social media, forums and other mediums.
- Create all types of content i.e. video, text and image, above all video content, is the most demanding content of all.
- Make sure you have a strong presence in the search result so that your brand remains always on the top so guys use an effective keyword for your brand.
- Don’t just focus on ranking. Provide a value content so that it becomes helpful in the long-term, as with long-term business you will always be successful.
Facet 5- Magnify your Business reach through Paid Channels
Paid works always run and works for your company well. But it is effective only when everything in your website is completed, like if you use your website for a lead and lead comes on your website and found a dummy text, this will not only get the led away but it will also effects the brand image.
Here are some of the paid practices which will reap you the maximum profit:-
- For your PPC (Paid search campaign), make use of Google AdWords keyword planner.
- For best results of your ROI, hire a great PPC expert or professional for your PPC campaign.
- Use all the Paid channels, not only the paid search. On the other hand, invest in discussion forums, social media ads, and on advertising related to your channel.
CONCLUSION
To stand in the cut-throat competition, it is important for your start-up that it should be unblemished in all of its dealings- product development, market research. One should always pay a heed towards the brand promotion and that’s where you will earn more and take your start-up to a level where you want it to be.
