Consolidating your program can minimize your workload, expanding your opportunities and make tracking your program much easier. It also allow us to leverage brand opportunities and increase awareness, when signing up of one program they can learn about all the brands which they could get promote right from the start. A single set of terms and conditions can govern all the brands; you can identify their interests across all brands and create more targeted messages to relevant affiliates.
When consolidation your affiliate marketing, looking for a partner with the proven track record so you can successfully develop an integrated affiliate program. An integrated program sounds great but there also challenges are you need to make sure your network has capability to execute. When developing an integrated program, it could difficult to keep a track of varying cookies length and commission, keep the brand assets separate, manage multiple product feeds from a single account, segment commission by brand.
Taking this in action bring some basic drawback are each brands need separate setup and monitoring, adding banner, links and terms and conditions to different account for each brand, then monitoring and updating separately can quickly drain your time and resources. Quantity doesn’t increase quality; it could actually increase the number of fraudulent affiliates moving across the program to increase the numbers only.
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