From traditional publishers to bloggers and influencers, as well as loyalty, voucher code and price comparison sites; last year affiliate marketing was estimated to have driven returns of £16 per £1 spent. Meanwhile, total affiliate marketing spend in the UK for 2017 hit £554 million.
Affiliate marketing spend in the UK grew 15.1% in 2017 from £482 million to £554 million, according to the IAB (Internet Advertising Bureau) & PwC’s Affiliate Marketing Study, revealed today (May 10) at Affiliate Huddle… Read More >>
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