In-Housing Productivity and Creativity Expectations Fall Short
A new report by email marketing solution Mailjet and Data and Marketing Association found that although marketers are bringing their key marketing functions in-house, expectations are...
ICO Guidance, Cookies Consent and the Next Steps
It was only a matter of time before we expected to see the first big fine for breaching the General Data Protection Regulation (GDPR)...
PeerFly Discontinues Affiliate Network After 11 Years in Operations
After 11 years in service, performance-based marketing platform PeerFly is closing its normal operations today (July 31), officially discontinuing the PeerFly Affiliate Network.
Announcing the news on...
Push Ads for Publishers – What is the Opportunity?
Let’s imagine the scene: a familiar sound of system notification is coming from your gadget, you swipe to unlock the screen and see an...
11 Ways to Improve Your Partner and Affiliate Performance
Sometimes the right path to better performance is all about "quick wins" — small, incremental gains that can add up to serious revenue over...
Secret Sauce Behind Being Successful With Affiliate Marketing
If you must get success in affiliate marketing, it’s important to follow the inevitable rules of affiliate marketing patiently and passionately.
Affiliate marketing for some...
When Publishers Win, Everyone Wins
With skepticism ever increasing around advertising fraud, transparency, and even programmatic, a long-standing marketing model has risen to the forefront that’s a win-win for...
Facebook Launches Feature to Crackdown Fake Ads and Scammers
In a bid to crackdown scammers online, Facebook has launched a new feature that will let users more easily report fake ads on its platform.
News of...
Advertisers Need to Start Thinking of Digital as a Brand Building Channel
Brands should be spending around 60% of their advertising budget on long-term brand building, and 40% on short-term performance marketing, according to Binet and...
Google CSS: The Opportunities and Challenges to Affiliates
The more things change, the more they stay the same. Think back less than ten years, and you find a search space that’s dominated...
