Why Every Agency Should Partner With an Affiliate Marketing SaaS
Marketing and web design agencies who offer comprehensive packages for eCommerce brands usually offer the standard things: SEO, SEM, social media, email, etc. However,...
What You’ve Done to Get Here, Won’t Get You Where You Need to be...
With the rapidly changing digital, affiliate and partner marketing environment, the things brands have done to create successful affiliate marketing to date, is not...
Will Facebook’s Off-Facebook Activity Tool Affect Ad Targeting?
In June 2019, Facebook will begin rolling out its new tool that shows users a summary of the apps and sites that are reporting...
Publishers & Advertisers – Relationships Are Worth Paying Attention To
As a network it is our priority to ensure we can support the relationship between publishers and advertisers as best we can, to optimise...
Amazon in Talks to Reward Publishers in Return of Reaching Shoppers Overseas
Online e-commerce giant Amazon is reportedly in talks with some of the leading US publishers over a deal which could see the company reward...
Should Advertisers Care About Out-of-Home Advertising Right Now?
Out-of-home (OOH) is enjoying something of a renaissance, to put it mildly. As the latest numbers from agencies Magna and Zenith both show, OOH spend is on the...
Admitad’s Annual Report Highlights Growing Power of Affiliate Marketing
Global affiliate network Admitad has released its second annual report which details how the affiliate marketing industry is operating around the globe and the kind of...
European Brands Moving Programmatic Advertising In-House, IAB Finds
It is believed that European brands are moving their programmatic advertising trading in-house, according to a report from the Interactive Advertising Bureau (IAB). The survey found...
The Do’s & Don’t’s of Affiliate Newsletters
You’ve tackled recruitment and hooked some great partners, now what? A recruited partner is not a profitable partner – an active partner is, though....
Smarter Click Launches Smarter Codes to Weed Out Fake Codes and Bad Practice
Smarter Click has announced the launch of its new product Smarter Codes in a bid to end the ongoing challenges around poor voucher code...
