Is Affiliate Marketing Dead? YES? NO? Read the debate!
“Affiliate marketing is dead.”
Well, not completely dead, Brad Clendenen, sr. technical product manager, Impact, explained at his afternoon session at Impact Growth in NYC...
Facebook Trialling Augmented Reality Ads in News Feed
The Boston Consulting Group estimates that more than 80 million people in the US engage with AR on a monthly basis. Facebook is expecting...
Unlocking the Growth Potential of Affiliate Marketing with Blockchain Tech
Affiliate marketing is big business, and by leveraging the power of blockchain it looks set to get even bigger. A form of digital advertising,...
Why ‘Creativity’ Is Vital in the Age of Data-Driven Marketing
Established businesses and nimble disruptors alike must innovate to keep pace with the market trajectory, and this is certainly true within the world of...
Government Targets Ad Tech Firms with Digital Services Ad Tax
UK chancellor Philip Hammond revealed his budget plans for the year ahead, including the introduction of a digital services ad tax. The new ‘digital...
Smarter Click Launches Smarter Codes to Weed Out Fake Codes and Bad Practice
Smarter Click has announced the launch of its new product Smarter Codes in a bid to end the ongoing challenges around poor voucher code...
The Language of Marketing and Artificial Intelligence
AI is all about adding intelligence to machines to supplement and streamline the things that humans are trying to accomplish. It allows us to...
Performance Marketing Q4 Planning: Five Tips for a Successful Quarter
It's amazing to think about how fast this year has gone with half of September done. We're going to be on Christmas before we...
Is This the End for Third Party Data?
With GDPR in full force, the days of third-party data are numbered. The regulation has been the catalyst for concerns around how companies are...
Sovrn Acquires VigLink to Expand its Suite of Publisher Products
After recently raising $25 million in new funding, tech firm Sovrn has acquired San Francisco-based affiliate company VigLink.
Sovrn enables a professional class of storytellers...
