Instagram

Should Retail Brands Use Instagram Shopping to Maximise E-Commerce Performance?

As the ongoing high street crisis increases competition in the online retail space, retail brands are increasingly trying to reach their audiences where they...
Mozilla Firefox

Firefox Blocks Third-Party Cookie Tracking by Default

Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, Mozilla Corporation. Firefox is officially available for Windows 7 or newer, macOS and Linux; its unofficial ports are...
Performance Marketing

Mobile Performance Marketing Will be Bigger Than Ever

It might not be a new concept or the latest industry buzzword but, in an increasingly mobile-centric world, performance marketing is on the rise...
Affiliate marketing

Awin and affilinet Unify As Merger Progresses

Following a successful first year as part of global affiliate network Awin, affilinet is now operating under the Awin brand as the merger progresses. In...
Marketing

Digital Marketing vs. Traditional Marketing [Infographic]

One of the most important methods for companies interested in reaching a large audience and growing the bottom line is a top-notch marketing plan....
Brand

European Brands Moving Programmatic Advertising In-House, IAB Finds

It is believed that European brands are moving their programmatic advertising trading in-house, according to a report from the Interactive Advertising Bureau (IAB). The survey found...
Advertisers

How to Improve Your Customer Retention Strategy

Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...
Performance marketing

Cloudfind Launches AI-Driven App to Match Advertisers to Affiliate Publishers

Tech startup Cloudfind has today (October 10) launched a new app that will instantly match advertisers to the right affiliate publishers on a network. Utilising...
Affiliate Marketing

Publishers & Advertisers – Relationships Are Worth Paying Attention To

As a network it is our priority to ensure we can support the relationship between publishers and advertisers as best we can, to optimise...
Affiliate

Four Metrics to Help Spot Fraud in Your Affiliate Marketing

Fraud is on the minds of partner and affiliate marketers. After all, any category as large and fast-growing naturally attracts bad actors that want...

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