Should Retail Brands Use Instagram Shopping to Maximise E-Commerce Performance?
As the ongoing high street crisis increases competition in the online retail space, retail brands are increasingly trying to reach their audiences where they...
Firefox Blocks Third-Party Cookie Tracking by Default
Mozilla Firefox, or simply Firefox, is a free and open-source web browser developed by the Mozilla Foundation and its subsidiary, Mozilla Corporation. Firefox is officially available for Windows 7 or newer, macOS and Linux; its unofficial ports are...
Mobile Performance Marketing Will be Bigger Than Ever
It might not be a new concept or the latest industry buzzword but, in an increasingly mobile-centric world, performance marketing is on the rise...
Awin and affilinet Unify As Merger Progresses
Following a successful first year as part of global affiliate network Awin, affilinet is now operating under the Awin brand as the merger progresses.
In...
Digital Marketing vs. Traditional Marketing [Infographic]
One of the most important methods for companies interested in reaching a large audience and growing the bottom line is a top-notch marketing plan....
European Brands Moving Programmatic Advertising In-House, IAB Finds
It is believed that European brands are moving their programmatic advertising trading in-house, according to a report from the Interactive Advertising Bureau (IAB). The survey found...
How to Improve Your Customer Retention Strategy
Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...
Cloudfind Launches AI-Driven App to Match Advertisers to Affiliate Publishers
Tech startup Cloudfind has today (October 10) launched a new app that will instantly match advertisers to the right affiliate publishers on a network.
Utilising...
Publishers & Advertisers – Relationships Are Worth Paying Attention To
As a network it is our priority to ensure we can support the relationship between publishers and advertisers as best we can, to optimise...
Four Metrics to Help Spot Fraud in Your Affiliate Marketing
Fraud is on the minds of partner and affiliate marketers. After all, any category as large and fast-growing naturally attracts bad actors that want...