Why and How Influencers are Measured Differently Within Affiliate Marketing Programs
Traditionally influencer marketing and affiliate marketing were treated as two separate strategies and managed by two separate teams. While affiliate marketing focused on web...
Are Publishers Ready to Take Advantage of Voice Search?
As we step into the era of voice search, the opportunities for affiliate marketing continue to expand. In 2019 over a fifth of the...
Megapush Review- Welcome to the world of push notifications
“Many a small thing has been made large by the right kind of advertising”- Mark Twain
Today in this article I will explain to you...
CPA Amazon Moments Loyalty Program Lets Brands Reward Customers
Amazon launched a new self-service loyalty marketing tool called Amazon Moments that allows companies to reward customers with Amazon-branded products or other products sold by other...
How to Scale ‘Creative’ in Performance Marketing
With the advent of programmatic and digital advertising, data used to be the most important thing in performance marketing. Advertisers looked at what channels...
New VogueWorld Platform to Embrace Affiliate Link Model
Publisher Condé Nast is melding the magazine’s editorial content and e-commerce with the launch of the digital new sub-brand, VogueWorld.
VogueWorld is an expansion of...
How Affiliate Payments Need to Improve in 2019
2018 has left affiliate market in a disarray. European GDPR compelled digital corporations to review their privacy policy, whereas massive data leaks triggered extensive...
Advertisers Seek to Change Payment Models with Agencies
According to the World Federation of Advertisers’ (WFA) Global Agency Remuneration Report, in partnership with The Observatory, 81% of advertisers are said to be planning...
Banner Ads 120% More Effective Than Video Ads, Finds Report
The Creative Ad Index report by mobile user acquisition firm Liftoff found that banner ads are 120% more effective when it comes to mobile advertising in...
Affiliate Marketing – What Can Advertisers and Publishers Expect in 2019?
From a geopolitical perspective, 2018 was, in many ways, one of the most disruptive we’ve seen for a while. Trump, trade wars, declining stock...