AI-Driven Brands to Reap the Rewards of Rising Ad Spend
Advertising spend has exploded over the past decade. In the UK alone, ad spend has risen for eight years running. This shows no sign...
Campaign Monitor Enhances Real-Time Personalisation with Key Acquisitions
CM Group — a hub of marketing technology companies including Campaign Monitor, Delivra and Emma — has announced the acquisitions of Sailthru and Liveclicker,...
Adopting a Motivation Mindset for Effective Affiliate Marketing
The name of the game in marketing is revealing innovative ways to trigger desired emotional responses from consumers. Across various mediums, from TV and...
Five Big Mobile Marketing Trends Set to Kick Off in 2019
I think we can all agree last year was torrid for the tech industry, with increased concerns over data usage and consumer privacy in...
Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance
Networks and agencies including Acceleration Partners, Affiliate Future, Awin, CJ, Optimise, Impact, Partnerize, Rakuten Marketing, ShareaSale, Tradedoubler and Tradetracker, as well as a number...
Verizon Media and Microsoft Expand Global Native Advertising Partnership
Responding to an increasing demand for native advertising, Verizon Media and Microsoft have extended their global partnership, which will see Verizon Media opening up 20% more...
Four Must-Knows to Develop Your Voucher Code Strategy
In the highly competitive e-commerce market, voucher codes have become a key vertical in the performance marketing industry, generating billions in revenue. The use...
How to Improve Your Customer Retention Strategy
Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...
Five Digital Marketing Trends & Predictions for 2019
As we welcome 2019, it’s time to look at what this year will bring for advertisers and publishers across our network and for the...
All About That (Fan) Base: The Who, What and How of Influencer Marketing
Today, influencer marketing on Instagram alone is nearly a $2 billion industry. By 2020, it’s set to reach $10 billion. And while the channel’s...
