Advertisers, Want Faster Integration? Check Out These Solutions
For an advertiser to launch an affiliate program, it needs to integrate its website with the chosen network.
Really this is the only way the...
Amazon Cuts Out Ad Agencies, Working Directly With Advertisers
Amazon is reportedly working directly with brands on advertising deals through part of its ad business, Amazon Marketing Services – completely cutting out media...
TSB and Partnerize Renew Partner Automation Solution Contract
Partnerize, the leading provider of global brand partner marketing solutions, announced the extension of its contract with TSB, a major UK retail bank with...
Advertisers Seek to Change Payment Models with Agencies
According to the World Federation of Advertisers’ (WFA) Global Agency Remuneration Report, in partnership with The Observatory, 81% of advertisers are said to be planning...
Newspaper Publishers to Launch Ad Business, The Ozone Project
With this year’s Cannes Lions International Festival of Creativity underway, news has emerged that the Guardian, along with the Telegraph and News UK is...
Marketers Place Ads on Unsafe Sites Amid Brand Safety Concerns
Research from Sizmek reveals the extent of brand safety concerns among marketers, with 38% of marketers surveyed admitting to having placed an ad on...
The Problems of Web-Based Tracking in Affiliate Marketing
As a pay-for-performance marketing discipline, how transactions are credited is normally the biggest determiner between success and failure.
The problems of web-based tracking in the...
TUNE Incorporates Apple’s Search Ads Attribution API to Quantify App Re-Downloads
Mobile measurement and solutions specialist TUNE has announced the integration of Apple’s updated Search Ads Attribution API to increase the measurement capabilities if its...
Effective Marketing Strategies for Entrepreneurs
Youngsters of the modern era are well informed about the available opportunities they can possibly make use of. They want to do things on...
YouTube and Diversifying into Alternative Traffic Sources
Have you left YouTube out of the digital marketing strategy of your company? If so, your brand is missing on a platform that streams...
