Government Targets Ad Tech Firms with Digital Services Ad Tax
UK chancellor Philip Hammond revealed his budget plans for the year ahead, including the introduction of a digital services ad tax. The new ‘digital...
Accessibility Is the Missing Link in Your Digital Marketing Strategy
Start now if your marketing department does not include accessibility in your plan for digital marketing. The most efficient way to reach more clients,...
Word-of-Mouth Marketing Strategy: How to Scale With Technology
A good word-of-mouth marketing strategy has the opportunity to deliver something that will resonate with your brand and clients, stay evergreen, and rise in...
YouTube and Diversifying into Alternative Traffic Sources
Have you left YouTube out of the digital marketing strategy of your company? If so, your brand is missing on a platform that streams...
Webgains Enhances AI Capabilities with Humanise.AI Partnership
Further enhancing its artificial intelligence (AI) capabilities, global affiliate network Webgains has announced a new partnership with London-based company Humanise.AI ahead of the network’s...
Carat Takes on Vodafone’s £400 Million Global Media Account
Following its global media and buying review, Vodafone has appointed Carat to manage its account, estimated at £ 400 million.
The organization owned by Dentsu...
AI Set to Revolutionise the Digital Advertising Industry
In a survey carried out to understand the current and future impact of artificial intelligence (AI) on digital advertising, 80% of the respondents agreed...
‘BuzzFeed News’ Embraces Programmatic Advertising
BuzzFeed is serious about expanding its content offering and has taken steps to give its more critical journalism its own identity. Last week saw the...
4 Tips for Growing Your Affiliate Website
Some marketing opportunists insist with an affiliate website that they make a six-figure wage without lifting a finger. Let's begin by stating this concept...
Link Rot – An Old Marketing Challenge That Deserves Your Attention
At a recent affiliate conference, I attended several panels and presentations that raised the issue of lost revenue from broken links. While some of...
