How does an Affiliate Network work in an Online Casino?
In many areas of the globe, online casinos are big business, and huge investments pumped into advertising push their popularity. Over the years, gambling...
How to Drive Campaign Performance with Creativity
It has long been known that in advertising, where people’s eyeballs go, ad-spend follows. This is ultimately the driving factor behind the rise of...
Why Partnerships are the Hot New Performance Channel
In the hyper-competitive performance marketing game, finding an advantage is becoming more and more difficult. Typical consumers see thousands of ad emails every day,...
Will Facebook’s Off-Facebook Activity Tool Affect Ad Targeting?
In June 2019, Facebook will begin rolling out its new tool that shows users a summary of the apps and sites that are reporting...
How best to measure affiliate marketing
According to a document in the Journal of Advertising Research (JAR), marketers may need to closely evaluate the impressions they receive from affiliate marketing...
Three SEO Myths You Need to Forget About
In the early 1990s, the first websites contained very basic information and functionality. As the number of consumers using the internet grew, so did...
Carat Takes on Vodafone’s £400 Million Global Media Account
Following its global media and buying review, Vodafone has appointed Carat to manage its account, estimated at £ 400 million.
The organization owned by Dentsu...
Six Health Checkups for Your Partner Marketing
Many brands have been active in the partner and affiliate marketing spaces for some time. These days, the sector drives tens of billions of...
‘Gold-Backed’ Crypto Token’s Promoter Investigated by Florida Regulators
The Takeaway
Florida regulators are investigating Karatbars, a German company that’s been promoting a token tied to a Miami “crypto bank” without any banking license...
The 4 Most Common Questions Advertisers Have About Affiliate Marketing
We’re more interconnected than ever before. With the internet, social media, and our mobile phones, people can get in touch with their friends and...
