Five Tips to Get the Most Out of Shopping Ads this Black Friday
We’re mere hours away until Black Friday, the busiest day in the global online shopping calendar. Last year, UK online shoppers spent an astounding...
Sovrn Acquires VigLink to Expand its Suite of Publisher Products
After recently raising $25 million in new funding, tech firm Sovrn has acquired San Francisco-based affiliate company VigLink.
Sovrn enables a professional class of storytellers...
Bitfinex’s Affiliate Program Surprises Users With Three Levels of Earnings!
Bitfinex is a Hong Kong-based crypto-currency exchange, owned and operated by iFinex Inc. The Bitfinex Affiliate Program has recently been in the media to...
Betjuego launches affiliate programme with Income Access
Income Access platform to power affiliate programme for Colombian sportsbook and casino brand
Montreal, QC. 20th September 2019 – Betjuego, a Bogota-based online sportsbook and casino...
Scaling Ad Buying Costs and Brand Safety in Programmatic
The scale versus brand safety debate isn’t new. In fact, it’s an ongoing theme in programmatic. However, it’s now no longer a question of...
Publishers Losing Out from Behavioural Ad Targeting, US Study Finds
While behavioural advertising/cookie-based targeting has been a key revenue strategy for publishers in recent years, a new study in the US has questioned whether...
Zenith Steers New Performance Function to Global Markets
ROI agency Zenith has announced a new function to drive performance services for its global clients, which will be led the agency’s newly appointed...
‘Gold-Backed’ Crypto Token’s Promoter Investigated by Florida Regulators
The Takeaway
Florida regulators are investigating Karatbars, a German company that’s been promoting a token tied to a Miami “crypto bank” without any banking license...
Banner Ads 120% More Effective Than Video Ads, Finds Report
The Creative Ad Index report by mobile user acquisition firm Liftoff found that banner ads are 120% more effective when it comes to mobile advertising in...
How sports betting is influencing the tools of success in affiliate marketing
Few things inspire more enthusiasm from the masses than athletic competition drawing, writes Erica Anderson, Paysafe's Income Access Marketing Director. It pushes athletes to...