With GDPR now in force across Europe and approaches to gaining consumer consent emerging, talk in parts of the affiliate world has turned to one network’s standout approach… Read More >>>
After all the talk and worry mounting for months (before plateauing for a week or two as many marketers gave up caring, or at least pretended to), the General Data Protection Regulation (GDPR) is finally here, and finally enforceable.
With each of the affiliate networks choosing to take their own route to consumer data compliance, deadline day today will have seen the rollout of solutions hard in the making for a number of weeks. While an early morning browse over the affiliate industry’s bread and butter – the voucher code sites – finds little in the way of striking differences from yesterday, one network’s approach to acquiring affirmative consent is drawing out the end-of-week ire in certain members of the industry.
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