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“Seek first to understand and then to be understood.” — Stephen Covey
Throughout the centuries, brave explorers have traveled by land and by sea to see what lies beyond. Leaving the familiar to discover new information and resources can be thrilling. But it can also be fraught with dangerous twists and turns, especially for those who are unprepared.
Many e-commerce companies are embarking on such an adventure by taking their affiliate program global. In their native environment, their performance marketing (affiliate marketing) program has proven to be a profitable, agile vehicle for driving revenue. So as they expand other aspects of their business into new, global markets, it makes all the sense in the world that they’d want to include their affiliate program in the journey.
While technology has made it easier than ever to operate and manage a global e-commerce business… Read More >>
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