Do you know that bank spends huge on Affiliate Marketing?Know the statistics!

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According to SMI Standard Media Index, the top four banks of Australia which are Australia and New Zealand Banking Group, National Australia Bank, Westpac Bank and Commonwealth Bank.

 

The findings were revealed by the Standard Media Index that these four banks are the ones who are spending a huge amount on the advertising, the digital ad spends statistics are massive of these banks.

 

In the year 2017, the digital ads have spent and grown around 14.1%, the value which is out is mainly from the comparison websites. The digital transparency was less, and half of the revenue was spent on the affiliate marketing ads which was a massive expenditure for the banking sector,

 

If we look on the first quarter of 2017, the affiliate marketing was up, but the expenditures of all the banks fell because of the affiliate marketing. Until 2016, the banking industry got no digital transparency, but in 2017 the digital trends increased to heights, and now the Australia’s top four banks spend huge on affiliate marketing in the digital pattern so that the industry gets the profit in the best way possible and so as the bank the thing go vice versa.

 

Through the digital trends, the banking sector saves well and have the full statistics of the affiliate marketing database through which they can check where the industry was and where the industry still running if we check the current ratio now, all the four banks are running smoothly and have split the digital ads expense in a good way.

 

Now, these all four banks spend the largest on the digital media which includes content sites and social media. According to SMI manager Jane Schulze “Many high-value industries grapple with a lack of transparency in the media market, and SMI has committed itself to solving this issue in myriad ways.”

Schulze further says this private database, which is only accessible by the banks and their media agencies, creates a foundation for further data development as SMI could now further split the data by product-based campaigns, such as credit cards or home loans.”

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