Affiliate Marketing Programs That Pay Per Click: Legal Issue Of Online Advertising
Placing advertisements online can give you the opportunity to generate a good income. While there’s nothing wrong about having ads on your website, it’s...
How Have You Responded to Apple’s ITP 2.0 Update?
Third-party cookies are under threat. Courtesy of Apple’s Intelligent Tracking Prevention (ITP 1.0), the time-frame where cookies can be read by Safari on desktop...
What Does The Future Hold for Web-Based Tracking?
The problem with tracking
2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing. First, there...
Six DOs and DON’Ts for Online Marketing in E-Commerce this Christmas
Black Friday marked the beginning of the end of year shopping season, meaning that December will be the time of year where retailers and...
Top Five Tactics to Outshine Amazon During Black Friday
Here are five key things that might help retailers step out of the shadow of Amazon.
1. Product curation
Amazon is the destination starting point for...
Five Tips to Get the Most Out of Shopping Ads this Black Friday
We’re mere hours away until Black Friday, the busiest day in the global online shopping calendar. Last year, UK online shoppers spent an astounding...
Measuring ROI on an Attribution Basis During Peak Holiday Season
What is seasonality? Seasonality is a set of predictable market changes that you can apply from previous years. It’s useful to this because you...
Why the Visual Web Demands a New Approach to Brand Safety
It seems we can’t go more than a few weeks without another high-profile brand falling victim to the perils of ad misplacement. The most...
How Can Automation Improve Your PPC Campaign?
As ongoing high-street closures – Debenhams being just the latest example – drive an increasing number of retailers online, it has never been more...
Four Ways Retailer Brands Can Win this Black Friday
How do we know that? Well, aside from the obvious fact that retailers should always consider their customers’ needs, wants and demands - not...
