Adopting a Scientific Approach to Promotional Spend
Brands have been creating promotional campaigns without proper insight into what does and doesn’t affect a consumer's decision to pick up a promotional pack....
How Image Analytics Can Provide Brands with Enhanced Consumer Insight
It’s no longer about text-only, but also visuals. In fact, over three billion photos are shared daily on social media with only an estimated...
Greater Transparency Makes Demand-Side Platforms More Effective
When analysing the profitability of an assortment of ad channels, there can be a lot of information presented without very much clarity. Some demand-side...
IPG Acquires Acxiom Corporation’s Data-Driven Marketing Division for $2.3 Billion
Interpublic Group (IPG) has acquired Acxiom Corporation’s data-driven marketing division, Acxiom Marketing Solutions (AMS), in a deal worth $2.3 billion.
The deal was approved unanimously...
Mobile Performance Marketing Will be Bigger Than Ever
It might not be a new concept or the latest industry buzzword but, in an increasingly mobile-centric world, performance marketing is on the rise...
Interview with Zac Johnson, the President of MoneyReign, Inc. & Founder of zacjohnson.com
Today in our interview series, we introduce Mr. Zac Johnson. He has been making money online for over 20 years now and started blogging...
Criteo Launches Open-Source AI Lab to Educate New Technologies
ArtiWith artificial intelligence (AI) and machine learning technology making waves in the digital advertising space, ad tech platform Criteo has launched an open-source AI...
Influencers vs Brands: The Future of Influencer Marketing
Influencer marketing has never been more popular. The third-party endorsement and reach that a successful partnership can offer is so irresistible that almost every...
Accurate Programmatic Measurement in a Challenging Sector
Measuring success from digital advertising is particularly challenging in industries where, historically, purchases are made offline. A clear example is the automotive sector where...
Where We Are Today With Machine Learning
It’s the tendency of media reporting on the advertising industry to always be forward-facing and on the look-out for the next ‘next big thing’....
