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Ad Blocking

Ad Blocking Levels Fall, but Revenue Loss Increases

Ad blocking rates declined to 11.3% in Q3 of 2017, according to results from The Association for Online Publishing’s (AOP) two-year ad blocking audit...
Instagram

Oh Snap! Why Instagram is the Place to Be

As reports suggest that Snapchat is rapidly falling out of favour, Instagram is apparently stealing the show in the attention of social media influencers....
Blockvhain

How Blockchain Will Shake Up Affiliate Marketing

Affiliate marketing has been around almost as long as the internet itself. Amazon launched its Associates program all the way back in 1996. This...
Traffic puma

Meet Traffic Puma. The New Affiliate Marketing on the block

Traffic Puma is the newest name in affiliate marketing. You better watch out for this animal. Because it is born to prowl the affiliate...
ANA

ANA Acquires Data and Marketing Association

Advertising trade association, the Association of National Advertisers (ANA) has announced the acquisition of the Data and Marketing Association (DMA). Terms of the deal...
Blockchain

The Implications of Blockchain for the Affiliate Industry

At first glance, the affiliate industry appears to have reason to be concerned about the new technology. The main promise of blockchain (the technology...
Attribution Model

Pushing the Need for a Multi-Touch Attribution Model

As an affiliate agency wishing to evolve beyond over affiliate services, R.O.EYE needed to move away from just looking at performance on a ‘last-click’...
Tune

TUNE Incorporates Apple’s Search Ads Attribution API to Quantify App Re-Downloads

Mobile measurement and solutions specialist TUNE has announced the integration of Apple’s updated Search Ads Attribution API to increase the measurement capabilities if its...
Partner marketing

Six Health Checkups for Your Partner Marketing

Many brands have been active in the partner and affiliate marketing spaces for some time. These days, the sector drives tens of billions of...
Voucher Strategies

Why the Future is Bright for Voucher Strategies

Voucher codes have long been a staple of performance marketing. Price-savvy consumers are habitually seeking incentives that reduce the cost of goods and services,...

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