As per reports, Affiliate marketing is going to grow by 2020 to 6.8 million dollars. This is the report of surveys which were conducted by big affiliate marketing companies, around 500 publishers and 100 merchants all of them came out in one go and checked the industrial sentiments and what profit the affiliate marketing industry can give this year.
The above line sounds profitable, right? Yes, it is profitable if the merchants and publishers increase their spending. As per reports, Google Ad sense is at the top in Publisher generation revenue, on the other hand, Affiliate marketing is the second place that doesn’t mean affiliate marketing is getting old. The affiliate industry can be more bullying kind of the industry. There is a lot of misunderstanding in understanding the affiliate marketing, like how it runs, let’s go back and look at the process how affiliate marketing works or runs. Affiliate marketing pays the commission to the publishers after the completion of the desired action. For example any kind of purchase from the merchant, this how affiliate marketing runs today and this industry are generating maximum revenue.
There is a delusion that beauty and fashion sites can only increase the revenue of affiliate marketing industry, but this is not true. Any merchant can drive traffic from any website by using an affiliate program. For example travel sites, home décor and furniture websites, the process is entirely dependent on the content which performs well. According to the latest reports, 80% of the publishers have planned to keep their affiliate marketing budget the same in the future and on the other hand, 91% merchants have planned to increase their affiliate marketing program budget to stay same in the future.
If we talk in terms of cost, the cost of affiliate channel for merchants is around 6%, and if we compare it from Google Ad sense, then the channel is very cheap and the risk is also very less as most of the merchants pay for conversions only. On an average, if we look around 65% merchants have increased their market through the affiliate marketing network channel.
With all the positive results which are coming up after using affiliate marketing strategies, only the areas which are lacking have to improve such as network improvement and mainly focus on the user transparency. This is the world of digital media where ad blocker’s reproduction is every now and then we hope to see the growth of affiliate marketing in the coming years.
