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Tag: Acquisitions And Mergers

Taboola and Outbrain to Merge and Form New Digital Publisher Powerhouse

Taboola has been announced to acquire fellow content distribution company Outbrain in a deal expected to create a new force for online publishers to...

Vox Media and New York Media Merger to Explore Diverse Revenue...

Vox Media and New York Media will merge as one, forming a larger independent media company that will retain the branding of Vox Media...

Thomas Cook Group Collapses as Rescue Bid Falls Through

Thomas Cook Group, including the UK tour operator, has entered into compulsory liquidation as of this morning (September 23) following the failure of talks...

Carat Takes on Vodafone’s £400 Million Global Media Account

Following its global media and buying review, Vodafone has appointed Carat to manage its account, estimated at £ 400 million. The organization owned by Dentsu...

Alibaba Acquires NetEase Kaola for $2 Billion

Alibaba Group verified the purchase of NetEase Kaola for a reported $2 billion after weeks of reports and speculations about a prospective agreement. Chinese...

Adtraction Partners with Connected Path to Launch in UK Market

Sweden-based affiliate network Adtraction has joined forces with Connected Pathto launch an affiliate network in the UK. As part of the partnership, Connected Path co-founders Anjulie Blunden and Anthony...

Campaign Monitor Enhances Real-Time Personalisation with Key Acquisitions

CM Group — a hub of marketing technology companies including Campaign Monitor, Delivra and Emma — has announced the acquisitions of Sailthru and Liveclicker,...

Verizon Media and Microsoft Expand Global Native Advertising Partnership

Responding to an increasing demand for native advertising, Verizon Media and Microsoft have extended their global partnership, which will see Verizon Media opening up 20% more...

Sovrn Acquires VigLink to Expand its Suite of Publisher Products

After recently raising $25 million in new funding, tech firm Sovrn has acquired San Francisco-based affiliate company VigLink. Sovrn enables a professional class of storytellers...

Adobe Acquires Software Marketing Specialist Marketo for $4.75 Billion

Adobe has confirmed its acquisition of Marketo, the California-based software marketing specialist, for $4.75 billion. The deal brings Adobe’s competition in line with Salesforce...

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