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Consumers Are Ready For AR, But Are Advertisers?

Augmented reality (AR) is poised to significantly reshape the reality of advertising and shopping, with the consumer AR sector expected to reach $14 billion...

Are Advertisers Losing Local Market Impact Through Centralising Programmatic?

Spend on programmatically traded media has increased globally year on year since 2011, and most would predict this trend will continue over the next...

These Affiliate Tools Can Help Advertisers Overcome Their Biggest Roadblocks

Given the rise of affiliate marketing, it’s difficult to see why brands wouldn’t want to jump on board. The marketing channel accounts for an incredible...

Advertisers, Want Faster Integration? Check Out These Solutions

  For an advertiser to launch an affiliate program, it needs to integrate its website with the chosen network. Really this is the only way the...

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