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How Can Advertisers Make the Most Out of Browser Extensions?

We all know what extensions are: additional functionality to your browser. They help us to filter our content, improve our performance, protect us from...

Run Enhanced Validation on Your Lead Generation

Lead fraud remains one of the largest threats to the success and performance of everyone involved in the world of lead generation and performance...

The Data Science Behind Fraud Detection in Affiliate Marketing

The estimated cost of digital ad fraud worldwide is predicted to rise from $19 billion in 2018 to $44 billion in 2022. While it is difficult...

9 Things You Must Know Before You Become an Affiliate Marketer

If you're a blogger and want to increase your current income, becoming a part of any affiliate network is the best strategy you can...

Branch on the Future of Mobile Measurement and Tracking in Affiliate

Leading Mobile Measurement and Deep Liaison Platform Branch provides solutions that unify customer experience and measurement across multiple devices, platforms and channels. As one...

TSB and Partnerize Renew Partner Automation Solution Contract

Partnerize, the leading provider of global brand partner marketing solutions, announced the extension of its contract with TSB, a major UK retail bank with...

The Role of AI: it’s for Marketing, Not Just for Life

Would you trust a robot to pick out a wedding dress for you? Would you rely on an algorithm to buy a shirt you’ve...

Suspending Inactive Affiliates – Is This a Good Strategy?

Affiliate managers and their approach also differ among affiliate managers, whether managed in-house, company, or network. A network of forums, blogs, influencers marketing clients...

The Affiliate Agenda: How To Pick A Good Email Lead Source

Some marketers view affiliate programs as vaguely regrettable. But marketers who believe so may end up overworking their list of subscribers and driving away...

The Most Personalised Holiday Season Ever: Overcoming the Barriers for Lasting...

It's almost that time of year again ; it's nearer to the holiday period! As shoppers around the globe start planning shopping and creating...

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