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What Does The Future Hold for Web-Based Tracking?

The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing. First, there...

Six DOs and DON’Ts for Online Marketing in E-Commerce this Christmas

Black Friday marked the beginning of the end of year shopping season, meaning that December will be the time of year where retailers and...

Top Five Tactics to Outshine Amazon During Black Friday

Here are five key things that might help retailers step out of the shadow of Amazon. 1. Product curation Amazon is the destination starting point for...

Four Ways Retailer Brands Can Win this Black Friday

How do we know that? Well, aside from the obvious fact that retailers should always consider their customers’ needs, wants and demands - not...

One-Third of UNiDAYS Workforce at Risk of Redundancy

Nottingham-based company UNiDAYS, which provides students with discounts from a number of high-profile brands, including ASOS, Apple, EE and Microsoft could axe up to...

Google Withdraws on its Price Comparison Site Scheme

Google has diluted its controversial Comparison Shopping Service (CSS), which critics say encourages the creation of “fake” price comparison sites, with one agency calling...

Why Big Online Retail Events Mean More than Just Short-Term Success

The rise of mobile shopping and peer-to-peer marketing – from blogs and influencers to dedicated review sites – means research-ready consumers are now able...

Singles’ Day 2018: UK Marketers Missing Out on Global Opportunities, Study...

With Singles’ Day just around the corner, UK brands could be missing out as research from Rakuten Marketing has revealed that three quarters (74%)...

Why Marketers Need to Break their Addiction to Fixed CPA

With the introduction of improved campaign measurability, marketers have realised they might have let their addiction to installs get the better of them. The...

TopCashback and Quidco to Potentially Form “Prominent Global Force” within Cashback...

The agreement, which has been voluntarily submitted to the Competition Markets Authority (CMA) for review, would see both companies join forces under one group...

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