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Should Luxury Brands Use Offers?

Mention the word ‘voucher’ or ‘deals’ in front of a luxury brand and be prepared to face the consequences. While this wouldn’t be expected of...

The Problems of Web-Based Tracking in Affiliate Marketing

As a pay-for-performance marketing discipline, how transactions are credited is normally the biggest determiner between success and failure. The problems of web-based tracking in the...

NMPi Earns Premium Google Comparison Shopping Partner Badge

Following the launch of their award-winning Google Shopping strategy and Comparison Shopping Service (CSS) through its partnership with DQ&A, digital marketing agency NMPi has...

Why Publishers Need to Learn from Past Experiences

By mapping out how we effectively communicate with people, we are able to create campaigns and presentations that are more engaging and most importantly,...

Skimlinks Launches SaaS Model for Publishers

Skimlinks, the leading commerce content monetization platform, announced the launch of a software as a service (SaaS) model alongside its revenue share model to...

Mobile Performance Marketing Will be Bigger Than Ever

It might not be a new concept or the latest industry buzzword but, in an increasingly mobile-centric world, performance marketing is on the rise...

Is Affiliate Marketing Really Affiliate Marketing Anymore?

Affiliate Marketing has always been known as a performance-based channel. Its very ethos is for affiliate publishers to earn a commission when a sale...

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