Tag: Attribution
10 Signs Your User Acquisition Campaign is Being Compromised
Fraudsters are finding new and sophisticated methods of defrauding publicity efforts-all while trying to remain imperceptible and unscathed.
But as fraudsters develop, so do advertisers....
How Affiliate Payments Need to Improve in 2019
2018 has left affiliate market in a disarray. European GDPR compelled digital corporations to review their privacy policy, whereas massive data leaks triggered extensive...
Affiliate Industry Form Joint-Initiative and Challenge Advertiser Compliance
Networks and agencies including Acceleration Partners, Affiliate Future, Awin, CJ, Optimise, Impact, Partnerize, Rakuten Marketing, ShareaSale, Tradedoubler and Tradetracker, as well as a number...
Measuring ROI on an Attribution Basis During Peak Holiday Season
What is seasonality? Seasonality is a set of predictable market changes that you can apply from previous years. It’s useful to this because you...
Ad Servers and Attribution: a Post-GDPR View
Attribution simply means pulling together all campaign activity, so you can attribute the right marketing channels to a sale. Why? To optimise media mix...
Why Advertisers Should Care About Mobile Advertising Attribution
We all live on our smartphones and mobile devices. Demand for experiences on mobile, whether in-app or the mobile web, isn’t likely to slow...
Partnerize Launches Enhanced Commissions Suite Within its Partner Management Platform
Partnerize, the leading provider of partner marketing software for global brands, announced that it has launched a new and improved suite of commissioning tools,...
Facebook Advertising: Five ‘Secret’ Steps to Lower CPA
It’s every performance marketer’s worst nightmare. You’ve logged long hours piecing together a campaign plan, convinced that you’ve found the formula that will win...
