Home Tags Attribution

Tag: Attribution

Measuring ROI on an Attribution Basis During Peak Holiday Season

What is seasonality? Seasonality is a set of predictable market changes that you can apply from previous years. It’s useful to this because you...

Ad Servers and Attribution: a Post-GDPR View

Attribution simply means pulling together all campaign activity, so you can attribute the right marketing channels to a sale. Why? To optimise media mix...

Why Advertisers Should Care About Mobile Advertising Attribution

We all live on our smartphones and mobile devices. Demand for experiences on mobile, whether in-app or the mobile web, isn’t likely to slow...

Partnerize Launches Enhanced Commissions Suite Within its Partner Management Platform

Partnerize, the leading provider of partner marketing software for global brands, announced that it has launched a new and improved suite of commissioning tools,...

Facebook Advertising: Five ‘Secret’ Steps to Lower CPA

It’s every performance marketer’s worst nightmare. You’ve logged long hours piecing together a campaign plan, convinced that you’ve found the formula that will win...

LATEST EVENTS