Tag: content marketing
5 Low-Cost High-Impact Marketing Techniques to Get More Customers to Online...
The way we purchase products and services has been completely transformed by e-commerce. Over the past decade, online shopping has seen massive growth. The...
Are Trusted Marketplaces the Right Solution to Ensure Media Quality?
Businesses are looking for more than baseline brand security after two years of media quality scandals; they want brand suitability. And many seek Trusted...
Why and How Influencers are Measured Differently Within Affiliate Marketing Programs
Traditionally influencer marketing and affiliate marketing were treated as two separate strategies and managed by two separate teams. While affiliate marketing focused on web...
How to Scale ‘Creative’ in Performance Marketing
With the advent of programmatic and digital advertising, data used to be the most important thing in performance marketing. Advertisers looked at what channels...
Adobe Acquires Software Marketing Specialist Marketo for $4.75 Billion
Adobe has confirmed its acquisition of Marketo, the California-based software marketing specialist, for $4.75 billion. The deal brings Adobe’s competition in line with Salesforce...
Five User-Generated Content Marketing Tactics that Win
User-generated content (UGC) is quickly becoming one of the most efficient ways for brands to market themselves.
No longer is UGC viewed as a niche...
Is Marketing Campaign Dead? What’s the alternative?
Yeah, this is true marketing campaigns are really dead. The thing which every marketer needs to do is follow other strategies rather than the...
