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How Have You Responded to Apple’s ITP 2.0 Update?

Third-party cookies are under threat. Courtesy of Apple’s Intelligent Tracking Prevention (ITP 1.0), the time-frame where cookies can be read by Safari on desktop...

Five Tips to Get the Most Out of Shopping Ads this...

We’re mere hours away until Black Friday, the busiest day in the global online shopping calendar. Last year, UK online shoppers spent an astounding...

Why the Visual Web Demands a New Approach to Brand Safety

It seems we can’t go more than a few weeks without another high-profile brand falling victim to the perils of ad misplacement. The most...

How Can Automation Improve Your PPC Campaign?

As ongoing high-street closures – Debenhams being just the latest example – drive an increasing number of retailers online, it has never been more...

Google Withdraws on its Price Comparison Site Scheme

Google has diluted its controversial Comparison Shopping Service (CSS), which critics say encourages the creation of “fake” price comparison sites, with one agency calling...

Are We Advertising to a Consumer Who No Longer Exists?

The 30-second TV slot has ruled the advertising roost since the 1970's when brands had plenty of time to get their message across as...

How to Get the Most Reach With Your Amazon Ad Campaign

If you’re selling a product and you want to maximise your sales, an Amazon ad campaign is a great way to boost profits. After...

Digital Ad Spend Up 15% to £6.4 Billion, Finds IAB UK...

Digital advertisers in the UK spent £6.4 billion in the first half of 2018, up 15% year-on-year, according to the IAB UK and PwC...

Why the US is Leading the Media Comeback in Affiliate

It’s no secret that major media publishers now believe display advertising on its own cannot cover the cost of producing quality content, let alone...

Adobe Advertising Cloud Partners with Flashtalking

Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...

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