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Influencer Marketing: An Insider’s View to Influencer Fraud

The headlines around fraud in influencer marketing over the last year have been relentless. L’Oreal has just introduced a new three-step influencer vetting process. This followed...

IMSHOW18: Data Is the Future of Influencer Marketing

Influencer marketing is coming under fire and at the heart of the scrutiny is the question: how can influencer marketing move forward when influencer...

Five Steps to Making the Most Impact from Influencer Marketing

Whether it be a singular opportunity outside of existent marketing efforts or something that can be associated with a current program, thinking of influencer...

Instagram Introduces Shopping Tab to its Explore Page

Ahead of the launch of a standalone shopping app, Instagram has introduced even more opportunities for e-commerce on the platform with the announcement of...

Should Retail Brands Use Instagram Shopping to Maximise E-Commerce Performance?

As the ongoing high street crisis increases competition in the online retail space, retail brands are increasingly trying to reach their audiences where they...

Soreto on Referral Marketing and its Impact on Shareable Content

Is referral marketing worth it and why is so powerful? We speak to Peter Rowe, CEO of Soreto on the channel developments, mechanics of...

Is There Real Value in Using Influencer Marketing?

Influencer marketing has boomed in the last couple of years, you only have to look at this Google Trends graph to see how much...

Why Influencers Are the Missing Link in Brand Loyalty

In a digital world where customers have so many options, loyalty is more important than ever. Cementing your brand into the hearts and minds...

Facebook Trialling Augmented Reality Ads in News Feed

The Boston Consulting Group estimates that more than 80 million people in the US engage with AR on a monthly basis. Facebook is expecting...

Influencers vs Brands: The Future of Influencer Marketing

Influencer marketing has never been more popular. The third-party endorsement and reach that a successful partnership can offer is so irresistible that almost every...

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