Tag: Paid Search

The more things change, the more they stay the same. Think back less than ten years, and you find a search space that’s dominated...

As we step into the era of voice search, the opportunities for affiliate marketing continue to expand. In 2019 over a fifth of the...

As ongoing high-street closures – Debenhams being just the latest example – drive an increasing number of retailers online, it has never been more...

Google has diluted its controversial Comparison Shopping Service (CSS), which critics say encourages the creation of “fake” price comparison sites, with one agency calling...

UK chancellor Philip Hammond revealed his budget plans for the year ahead, including the introduction of a digital services ad tax. The new ‘digital...

If you’re selling a product and you want to maximise your sales, an Amazon ad campaign is a great way to boost profits. After...

Undeniably, voice search and chatbots are changing the way consumers interact with brands. The same technology is also transforming internal business communications and operations....

Across the internet, there are over 1.5 billion websites and those that continue to do well keep investing time and effort in their product...

Amazon is simplifying its advertising products by grouping everything under one umbrella called Amazon Advertising as it looks to play a bigger part in...

Search engine optimization (SEO) is at the very least a part of the daily vocabulary and it likely makes up a large whack of...