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How Can Automation Improve Your PPC Campaign?

As ongoing high-street closures – Debenhams being just the latest example – drive an increasing number of retailers online, it has never been more...

Google Withdraws on its Price Comparison Site Scheme

Google has diluted its controversial Comparison Shopping Service (CSS), which critics say encourages the creation of “fake” price comparison sites, with one agency calling...

Government Targets Ad Tech Firms with Digital Services Ad Tax

UK chancellor Philip Hammond revealed his budget plans for the year ahead, including the introduction of a digital services ad tax. The new ‘digital...

How to Get the Most Reach With Your Amazon Ad Campaign

If you’re selling a product and you want to maximise your sales, an Amazon ad campaign is a great way to boost profits. After...

Combining Voice Search and Chatbots for Action-Orientated Marketing

Undeniably, voice search and chatbots are changing the way consumers interact with brands. The same technology is also transforming internal business communications and operations....

Finding Your Niche in the Busy World of Affiliate Marketing

Across the internet, there are over 1.5 billion websites and those that continue to do well keep investing time and effort in their product...

Amazon Rebrands Its Ad Products to Amazon Advertising

Amazon is simplifying its advertising products by grouping everything under one umbrella called Amazon Advertising as it looks to play a bigger part in...

Common SEO Conundrums and How to Fix Them

Search engine optimization (SEO) is at the very least a part of the daily vocabulary and it likely makes up a large whack of...

Twitter’s Embedded Timelines Help Publishers Earn More Revenue

The Twitter Timeline Program is the first ad program that allows publishers to offer high-quality, real-time content to their audiences and drive incremental revenue...

Three SEO Myths You Need to Forget About

In the early 1990s, the first websites contained very basic information and functionality. As the number of consumers using the internet grew, so did...

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