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Government Targets Ad Tech Firms with Digital Services Ad Tax

UK chancellor Philip Hammond revealed his budget plans for the year ahead, including the introduction of a digital services ad tax. The new ‘digital...

Instagram Introduces Shopping Tab to its Explore Page

Ahead of the launch of a standalone shopping app, Instagram has introduced even more opportunities for e-commerce on the platform with the announcement of...

Should Retail Brands Use Instagram Shopping to Maximise E-Commerce Performance?

As the ongoing high street crisis increases competition in the online retail space, retail brands are increasingly trying to reach their audiences where they...

Why Influencers Are the Missing Link in Brand Loyalty

In a digital world where customers have so many options, loyalty is more important than ever. Cementing your brand into the hearts and minds...

Facebook Trialling Augmented Reality Ads in News Feed

The Boston Consulting Group estimates that more than 80 million people in the US engage with AR on a monthly basis. Facebook is expecting...

Influencers vs Brands: The Future of Influencer Marketing

Influencer marketing has never been more popular. The third-party endorsement and reach that a successful partnership can offer is so irresistible that almost every...

Twitter and Facebook Update Ad Transparency Tools to Combat Fake News

Twitter has announced a series of ad transparency tool which will show information about the ads people view and who is running them, addressing...

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