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Five Tips to Get the Most Out of Shopping Ads this...

We’re mere hours away until Black Friday, the busiest day in the global online shopping calendar. Last year, UK online shoppers spent an astounding...

Eurail.com to Enhance Digital Marketing Performance with NMPi Solutions

International digital media specialists NMPi has announced its partnership with Dutch travel company Eurail.com to drive the performance of its digital marketing campaigns and...

Government Targets Ad Tech Firms with Digital Services Ad Tax

UK chancellor Philip Hammond revealed his budget plans for the year ahead, including the introduction of a digital services ad tax. The new ‘digital...

Four Ways AI Has Changed Data Processing in Marketing

There has been a lot of ‘hype’ around how artificial intelligence (AI) has the potential to transform marketing and ultimately support more impactful customer...

Fintech Meets Martech in Optimise and Bud Partnership

With fintech becoming one of the UK’s fastest growing business sectors, global performance marketing company Optimise has announced a new partnership with fintech firm...

TRUTH CEO Mary Keane-Dawson Set to Step Down from Helm

Mary Keane-Dawson, chief executive of global blockchain media agency Truth, is stepping down from the helm after a year in charge as the agency...

Webgains Enhances AI Capabilities with Humanise.AI Partnership

Further enhancing its artificial intelligence (AI) capabilities, global affiliate network Webgains has announced a new partnership with London-based company Humanise.AI ahead of the network’s...

Cloudfind Launches AI-Driven App to Match Advertisers to Affiliate Publishers

Tech startup Cloudfind has today (October 10) launched a new app that will instantly match advertisers to the right affiliate publishers on a network. Utilising...

Adobe Advertising Cloud Partners with Flashtalking

Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...

Should Luxury Brands Use Offers?

Mention the word ‘voucher’ or ‘deals’ in front of a luxury brand and be prepared to face the consequences. While this wouldn’t be expected of...

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