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Cloudfind Launches AI-Driven App to Match Advertisers to Affiliate Publishers

Tech startup Cloudfind has today (October 10) launched a new app that will instantly match advertisers to the right affiliate publishers on a network. Utilising...

Adobe Advertising Cloud Partners with Flashtalking

Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...

Should Luxury Brands Use Offers?

Mention the word ‘voucher’ or ‘deals’ in front of a luxury brand and be prepared to face the consequences. While this wouldn’t be expected of...

Partnerize Launches Enhanced Commissions Suite Within its Partner Management Platform

Partnerize, the leading provider of partner marketing software for global brands, announced that it has launched a new and improved suite of commissioning tools,...

Rakuten Marketing Launches AI Technology to Connect Marketers and Audiences

Today (September 27), Rakuten Marketing announced the launch of its latest technology built on artificial intelligence (AI) and machine learning (ML), growing the performance...

Adobe Acquires Software Marketing Specialist Marketo for $4.75 Billion

Adobe has confirmed its acquisition of Marketo, the California-based software marketing specialist, for $4.75 billion. The deal brings Adobe’s competition in line with Salesforce...

Five Steps to Making the Most Impact from Influencer Marketing

Whether it be a singular opportunity outside of existent marketing efforts or something that can be associated with a current program, thinking of influencer...

Combining Voice Search and Chatbots for Action-Orientated Marketing

Undeniably, voice search and chatbots are changing the way consumers interact with brands. The same technology is also transforming internal business communications and operations....

Retailers Embracing AI to Enhance Customer Shopping Experience

According to a report from VoucherCodes.co.uk who interviewed 200 senior executives at major UK and French retailers, brands are embracing AI to simplify and...

Is Artificial Intelligence Still the Future of Retail?

Continuously striving for innovation, this new age of e-commerce is driven by a mass of emerging technologies, including artificial intelligence (AI). AI is reinventing...

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