Tag: Performance Marketing Technology

From a geopolitical perspective, 2018 was, in many ways, one of the most disruptive we’ve seen for a while. Trump, trade wars, declining stock...

In the highly competitive e-commerce market, voucher codes have become a key vertical in the performance marketing industry, generating billions in revenue. The use...

We’re mere hours away until Black Friday, the busiest day in the global online shopping calendar. Last year, UK online shoppers spent an astounding...

International digital media specialists NMPi has announced its partnership with Dutch travel company Eurail.com to drive the performance of its digital marketing campaigns and...

UK chancellor Philip Hammond revealed his budget plans for the year ahead, including the introduction of a digital services ad tax. The new ‘digital...

There has been a lot of ‘hype’ around how artificial intelligence (AI) has the potential to transform marketing and ultimately support more impactful customer...

With fintech becoming one of the UK’s fastest growing business sectors, global performance marketing company Optimise has announced a new partnership with fintech firm...

Mary Keane-Dawson, chief executive of global blockchain media agency Truth, is stepping down from the helm after a year in charge as the agency...

Further enhancing its artificial intelligence (AI) capabilities, global affiliate network Webgains has announced a new partnership with London-based company Humanise.AI ahead of the network’s...

Tech startup Cloudfind has today (October 10) launched a new app that will instantly match advertisers to the right affiliate publishers on a network. Utilising...