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Holiday Shopping: UK Consumers Buying from Home-Grown Brands

Online shopping is the growth engine for retail markets and even more so during the holiday season. With flexible payment and shipping options increasing,...

Finding Your Niche in the Busy World of Affiliate Marketing

Across the internet, there are over 1.5 billion websites and those that continue to do well keep investing time and effort in their product...

Consumers Three Times More Likely to Purchase Products During Black Friday

Research by Conversant has revealed that when British consumers receive promotional messages in September, they are three times more likely to buy products and...

Scaling Ad Buying Costs and Brand Safety in Programmatic

The scale versus brand safety debate isn’t new. In fact, it’s an ongoing theme in programmatic. However, it’s now no longer a question of...

How Advertisers & Premium Publishers Can Stand Up to Ad Tech

Publishers get less than $0.50 of every advertising dollar. This isn’t a new statistic, but with the recent and unfortunate demise of LittleThings, it’s clear...

Nearly Half of Global Shoppers Have Started Their 2018 Gift Shopping

The holiday season may seem far off but new data released by Rakuten Marketing has revealed that 48% of shoppers have already begun buying...

The Telecoms Battle for Media Dominance

One of the biggest pieces of news in ad tech so far this year was the acquisition of AppNexus by AT&T. This acquisition, coupled...

Financial Times Launches Audience Tool for Advertisers

Financial Times (FT) has released a new multi-platform audience tool (Map) for advertisers in the hope of boosting repeat business. The media owner has stated...

Snapchat Launches Private Ad Marketplace for Discover Shows

Following feedback from publishers and taking full advantage of programmatic, Snapchat is bringing premium content to its self-serve ads. The self-serve platform is Snapchat’s...

Is This the End for Third Party Data?

With GDPR in full force, the days of third-party data are numbered. The regulation has been the catalyst for concerns around how companies are...

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