Computer software company Adobe Systems has purchased e-commerce services provider Magento for a reported $1.68 billion, its biggest acquisition in nearly a decade.
Subjected to customary purchase price adjustments, the deal will help bolster Adobe’s existing Experience Cloud platform which currently offers centralised data analytics and advertising and marketing content to B2B and B2C customers – powered by its own machine learning framework Adobe Sensei… Read More >>>
Magento, which was acquired by private equity firm Permira from eBay Inc in 2015, is a digital e-commerce platform that brings order management and predictive.
Read the full story:
https://performancein.com/news/2018/05/22/adobe-acquires-e-commerce-platform-magento-168-billion/
