The Ozone Project and OpenX Partner to Increase Publisher Monetisation
Programmatic advertising platform The Ozone Project has partnered with advertising exchange OpenX in order to increase monetisation for publishers' digital ad inventory.
The partnership will allow buyers to access...
Mobile Commerce Platform Button Secures $30 Million Series C Funding
Mobile commerce platform Button has today (June 25) announced that it has raised $30 million in Series C funding with Icon Ventures leading the round. Capital...
Affiliate Market | Types, Applications, Leading Manufacturers and Development Strategies Forecast 2025 | Everflow,...
The future of the Global Affiliate market looks good with oppurtunities in the Small and Medium Enterprises (SMEs), Large Enterprises industries.
Various figures/charts and tables...
MediaMath Partners With White Ops to Tackle Ad Fraud
Programmatic advertising company MediaMath has partnered with cybersecurity company White Ops in a bid to protect advertisers, agencies and publishers from sophisticated invalid traffic...
TradeTracker’s Exclusive Voucher Code Feature to Reward Affiliates Fairly
With emerging voucher code tools continuing to shake up the affiliate space, TradeTracker’s newly released feature is the next tool in the spotlight to...
Instagram Checkout and What this Means for Affiliates
Americans are exposed to nearly 10,000 ads each day—content saturation that makes resonating with consumers in any meaningful way, a modern marketer’s Everest.
Brands are...
How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
Getting a strong return on marketing investment: It keeps a lot of people up at night. How will the money spent on that PR...
Publishers Losing Out from Behavioural Ad Targeting, US Study Finds
While behavioural advertising/cookie-based targeting has been a key revenue strategy for publishers in recent years, a new study in the US has questioned whether...
Automation and the Future of Data Analysis
A career in data tends to attract people with a certain kind of mindset – the one that sees thousands of rows of data...
Adtraction Partners with Connected Path to Launch in UK Market
Sweden-based affiliate network Adtraction has joined forces with Connected Pathto launch an affiliate network in the UK.
As part of the partnership, Connected Path co-founders Anjulie Blunden and Anthony...
