Is There Real Value in Using Influencer Marketing?
Influencer marketing has boomed in the last couple of years, you only have to look at this Google Trends graph to see how much...
Ad Tech Ownership Improves Programmatic Media Buying for 50% of Agencies
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...
Affiliate New Customer Revenue Rose 45% In Q2 2018
Easter, Mother’s Day, Memorial Day and back-to-school all provide opportunities to grow affiliate marketing programs, but opportunities for marketers and brands increase heading into...
Fintech Meets Martech in Optimise and Bud Partnership
With fintech becoming one of the UK’s fastest growing business sectors, global performance marketing company Optimise has announced a new partnership with fintech firm...
When Publishers Win, Everyone Wins
With skepticism ever increasing around advertising fraud, transparency, and even programmatic, a long-standing marketing model has risen to the forefront that’s a win-win for...
UK Mobile Video Consumption to Grow by 16%
Mobile video consumption in the UK is expected to grow by more than 16% as usage and sales of smartphones increase and app platforms...
Will Facebook’s Off-Facebook Activity Tool Affect Ad Targeting?
In June 2019, Facebook will begin rolling out its new tool that shows users a summary of the apps and sites that are reporting...
Run Enhanced Validation on Your Lead Generation
Lead fraud remains one of the largest threats to the success and performance of everyone involved in the world of lead generation and performance...
The Washington Post Ad Tech Platform Target’s Google and Facebook Duopoly
A new ad tech platform has been launched by the Washington Post (TWP) to help publishers counter the loss of online revenue on major...
Influencer Marketing and Why You Need to Take a Data-Driven Approach
Collaboration and authentic partnerships
As the industry matures brands need to make smarter decisions in order to find authentic partnerships. Data can play a huge...
