The Most Personalised Holiday Season Ever: Overcoming the Barriers for Lasting Loyalty
It's almost that time of year again ; it's nearer to the holiday period! As shoppers around the globe start planning shopping and creating...
How Can Automation Improve Your PPC Campaign?
As ongoing high-street closures – Debenhams being just the latest example – drive an increasing number of retailers online, it has never been more...
Is Affiliate Marketing Really Affiliate Marketing Anymore?
Affiliate Marketing has always been known as a performance-based channel. Its very ethos is for affiliate publishers to earn a commission when a sale...
Smarter Click Launches Smarter Codes to Weed Out Fake Codes and Bad Practice
Smarter Click has announced the launch of its new product Smarter Codes in a bid to end the ongoing challenges around poor voucher code...
How Advertisers & Premium Publishers Can Stand Up to Ad Tech
Publishers get less than $0.50 of every advertising dollar. This isn’t a new statistic, but with the recent and unfortunate demise of LittleThings, it’s clear...
Earn From the Comfort of Your Home with Affiliate Marketing
Would you dream of self-employment? Were you sick of your Nine to Five workplace drudgery? Tired of answering to a supervisor who can't do...
Snap, Awin and Vouchercloud Join Digital Disruptors Programme
The team behind the Digital Disruptors Programme has announced a number of key brands that will be joining the initiative to encourage the next...
Google Simplifies its Ad Tech Offering with Google Marketing Platform
Google is rebranding its ad product lineup in an effort to simplify its offering to advertisers, publishers and media owners.
Announcing the news in a blog...
Performance Marketing Q4 Planning: Five Tips for a Successful Quarter
It's amazing to think about how fast this year has gone with half of September done. We're going to be on Christmas before we...
Eurail.com to Enhance Digital Marketing Performance with NMPi Solutions
International digital media specialists NMPi has announced its partnership with Dutch travel company Eurail.com to drive the performance of its digital marketing campaigns and...