Brand Safety

It’s Time For The Industry to Combat Brand Safety Issues

Brand safety is keeping CMOs up at night – eight in every 10 say that they are more concerned about brand safety than ever...
Advertisers

Why Are so Many Advertisers Turning to Instagram Stories?

Instagram’s boom was one of the most exciting areas of digital advertising growth we witnessed in 2018. This year alone, Instagram has surged from...
Lead generation

The Rise of Social Proof and Why it is Such a Powerful Tool

Whether you know it or not, social proof has influenced major decisions in your life. The effect has been proven to shape consumer choices...
Affiliate marketing

TicketSocket Unveils Ice Cream Social, a Social Commerce Tool That Utilizes Affiliate Marketing

TicketSocket, the premier white label ticketing, registration, and data marketing company, today announced the release of Ice Cream Social (ICS), the social commerce tool that...
Affiliate marketing

How businesses can use affiliate marketing to boost revenue generation

Many factors will influence the ability of any business to succeed in the 21st century, but chief amongst these will be its web presence....
Affiliate marketing

Affiliate Marketing Programs That Pay Per Click: Legal Issue Of Online Advertising

Placing advertisements online can give you the opportunity to generate a good income. While there’s nothing wrong about having ads on your website, it’s...
affiliate marketing

How Have You Responded to Apple’s ITP 2.0 Update?

Third-party cookies are under threat. Courtesy of Apple’s Intelligent Tracking Prevention (ITP 1.0), the time-frame where cookies can be read by Safari on desktop...
Affiliate marketing

What Does The Future Hold for Web-Based Tracking?

The problem with tracking 2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing. First, there...
Affiliate Marketing,Strategies for Advertisers

Six DOs and DON’Ts for Online Marketing in E-Commerce this Christmas

Black Friday marked the beginning of the end of year shopping season, meaning that December will be the time of year where retailers and...
Black Friday

Top Five Tactics to Outshine Amazon During Black Friday

Here are five key things that might help retailers step out of the shadow of Amazon. 1. Product curation Amazon is the destination starting point for...

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