It’s Time For The Industry to Combat Brand Safety Issues
Brand safety is keeping CMOs up at night – eight in every 10 say that they are more concerned about brand safety than ever...
Why Are so Many Advertisers Turning to Instagram Stories?
Instagram’s boom was one of the most exciting areas of digital advertising growth we witnessed in 2018. This year alone, Instagram has surged from...
The Rise of Social Proof and Why it is Such a Powerful Tool
Whether you know it or not, social proof has influenced major decisions in your life. The effect has been proven to shape consumer choices...
TicketSocket Unveils Ice Cream Social, a Social Commerce Tool That Utilizes Affiliate Marketing
TicketSocket, the premier white label ticketing, registration, and data marketing company, today announced the release of Ice Cream Social (ICS), the social commerce tool that...
How businesses can use affiliate marketing to boost revenue generation
Many factors will influence the ability of any business to succeed in the 21st century, but chief amongst these will be its web presence....
Affiliate Marketing Programs That Pay Per Click: Legal Issue Of Online Advertising
Placing advertisements online can give you the opportunity to generate a good income. While there’s nothing wrong about having ads on your website, it’s...
How Have You Responded to Apple’s ITP 2.0 Update?
Third-party cookies are under threat. Courtesy of Apple’s Intelligent Tracking Prevention (ITP 1.0), the time-frame where cookies can be read by Safari on desktop...
What Does The Future Hold for Web-Based Tracking?
The problem with tracking
2018 has been a challenging year for businesses dependent on tracking technology to evaluate and manage their digital marketing. First, there...
Six DOs and DON’Ts for Online Marketing in E-Commerce this Christmas
Black Friday marked the beginning of the end of year shopping season, meaning that December will be the time of year where retailers and...
Top Five Tactics to Outshine Amazon During Black Friday
Here are five key things that might help retailers step out of the shadow of Amazon.
1. Product curation
Amazon is the destination starting point for...