Lead generation

Three Ways Wireless Charging Can Help Improve Brands’ Data Insights and ROI

The industry is making its move to all things wireless. The launch of three new iPhone models at Apple’s Keynote – all of which...
Black Friday

Top Five Tactics to Outshine Amazon During Black Friday

Here are five key things that might help retailers step out of the shadow of Amazon. 1. Product curation Amazon is the destination starting point for...
Adobe marketing

Adobe Advertising Cloud Partners with Flashtalking

Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...
affiliate marketing

Holiday Shopping: UK Consumers Buying from Home-Grown Brands

Online shopping is the growth engine for retail markets and even more so during the holiday season. With flexible payment and shipping options increasing,...
Performance Marketing

How to Scale ‘Creative’ in Performance Marketing

With the advent of programmatic and digital advertising, data used to be the most important thing in performance marketing. Advertisers looked at what channels...

Link Rot – An Old Marketing Challenge That Deserves Your Attention

At a recent affiliate conference, I attended several panels and presentations that raised the issue of lost revenue from broken links. While some of...
Performance marketing

Cloudfind Launches AI-Driven App to Match Advertisers to Affiliate Publishers

Tech startup Cloudfind has today (October 10) launched a new app that will instantly match advertisers to the right affiliate publishers on a network. Utilising...

Five User-Generated Content Marketing Tactics that Win

User-generated content (UGC) is quickly becoming one of the most efficient ways for brands to market themselves. No longer is UGC viewed as a niche...
Affiliate marketing

The Do’s & Don’t’s of Affiliate Newsletters

You’ve tackled recruitment and hooked some great partners, now what? A recruited partner is not a profitable partner – an active partner is, though....
Adtech

Ad Tech Ownership Improves Programmatic Media Buying for 50% of Agencies

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...

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