Three Ways Wireless Charging Can Help Improve Brands’ Data Insights and ROI
The industry is making its move to all things wireless. The launch of three new iPhone models at Apple’s Keynote – all of which...
Top Five Tactics to Outshine Amazon During Black Friday
Here are five key things that might help retailers step out of the shadow of Amazon.
1. Product curation
Amazon is the destination starting point for...
Adobe Advertising Cloud Partners with Flashtalking
Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...
Holiday Shopping: UK Consumers Buying from Home-Grown Brands
Online shopping is the growth engine for retail markets and even more so during the holiday season. With flexible payment and shipping options increasing,...
How to Scale ‘Creative’ in Performance Marketing
With the advent of programmatic and digital advertising, data used to be the most important thing in performance marketing. Advertisers looked at what channels...
Link Rot – An Old Marketing Challenge That Deserves Your Attention
At a recent affiliate conference, I attended several panels and presentations that raised the issue of lost revenue from broken links. While some of...
Cloudfind Launches AI-Driven App to Match Advertisers to Affiliate Publishers
Tech startup Cloudfind has today (October 10) launched a new app that will instantly match advertisers to the right affiliate publishers on a network.
Utilising...
Five User-Generated Content Marketing Tactics that Win
User-generated content (UGC) is quickly becoming one of the most efficient ways for brands to market themselves.
No longer is UGC viewed as a niche...
The Do’s & Don’t’s of Affiliate Newsletters
You’ve tackled recruitment and hooked some great partners, now what? A recruited partner is not a profitable partner – an active partner is, though....
Ad Tech Ownership Improves Programmatic Media Buying for 50% of Agencies
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...