Five Tips to Get the Most Out of Shopping Ads this Black Friday
We’re mere hours away until Black Friday, the busiest day in the global online shopping calendar. Last year, UK online shoppers spent an astounding...
Measuring ROI on an Attribution Basis During Peak Holiday Season
What is seasonality? Seasonality is a set of predictable market changes that you can apply from previous years. It’s useful to this because you...
Why the Visual Web Demands a New Approach to Brand Safety
It seems we can’t go more than a few weeks without another high-profile brand falling victim to the perils of ad misplacement. The most...
How Can Automation Improve Your PPC Campaign?
As ongoing high-street closures – Debenhams being just the latest example – drive an increasing number of retailers online, it has never been more...
Four Ways Retailer Brands Can Win this Black Friday
How do we know that? Well, aside from the obvious fact that retailers should always consider their customers’ needs, wants and demands - not...
One-Third of UNiDAYS Workforce at Risk of Redundancy
Nottingham-based company UNiDAYS, which provides students with discounts from a number of high-profile brands, including ASOS, Apple, EE and Microsoft could axe up to...
Google Withdraws on its Price Comparison Site Scheme
Google has diluted its controversial Comparison Shopping Service (CSS), which critics say encourages the creation of “fake” price comparison sites, with one agency calling...
Influencer Marketing and Why You Need to Take a Data-Driven Approach
Collaboration and authentic partnerships
As the industry matures brands need to make smarter decisions in order to find authentic partnerships. Data can play a huge...
Why Big Online Retail Events Mean More than Just Short-Term Success
The rise of mobile shopping and peer-to-peer marketing – from blogs and influencers to dedicated review sites – means research-ready consumers are now able...
Singles’ Day 2018: UK Marketers Missing Out on Global Opportunities, Study Finds
With Singles’ Day just around the corner, UK brands could be missing out as research from Rakuten Marketing has revealed that three quarters (74%)...
