Highlights: Awin’s Industry Conference The Affiliate Code
Following the success of last year’s event, Science Behind E-commerce, which brought together ad tech experts to explore affiliate marketing innovation and the future of...
Pushing the Need for a Multi-Touch Attribution Model
As an affiliate agency wishing to evolve beyond over affiliate services, R.O.EYE needed to move away from just looking at performance on a ‘last-click’...
Five Steps to Making the Most Impact from Influencer Marketing
Whether it be a singular opportunity outside of existent marketing efforts or something that can be associated with a current program, thinking of influencer...
Affiliate marketing: the next wave of digital has come of age
The advent and subsequent spread of internet has changed the entire course of humanity. Today, one of the core factors driving our lives is...
Five User-Generated Content Marketing Tactics that Win
User-generated content (UGC) is quickly becoming one of the most efficient ways for brands to market themselves.
No longer is UGC viewed as a niche...
The Do’s & Don’t’s of Affiliate Newsletters
You’ve tackled recruitment and hooked some great partners, now what? A recruited partner is not a profitable partner – an active partner is, though....
Ad Tech Ownership Improves Programmatic Media Buying for 50% of Agencies
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...
Is There Real Value in Using Influencer Marketing?
Influencer marketing has boomed in the last couple of years, you only have to look at this Google Trends graph to see how much...
GDET Acquires CBD Affiliate Marketing Leader CBDHempBuzz.com to Launch Aggressive Distribution Strategy
GD Entertainment and Technology (OTC: GDET), an emerging pioneer in the CBD, Blockchain and Luxury Retail industries, is announcing the full acquisition of CBDHempBuzz.com,...
Adobe Acquires Software Marketing Specialist Marketo for $4.75 Billion
Adobe has confirmed its acquisition of Marketo, the California-based software marketing specialist, for $4.75 billion. The deal brings Adobe’s competition in line with Salesforce...
