Ad Servers and Attribution: a Post-GDPR View
Attribution simply means pulling together all campaign activity, so you can attribute the right marketing channels to a sale. Why? To optimise media mix...
Meet Traffic Puma. The New Affiliate Marketing on the block
Traffic Puma is the newest name in affiliate marketing. You better watch out for this animal. Because it is born to prowl the affiliate...
YouTube and Diversifying into Alternative Traffic Sources
Have you left YouTube out of the digital marketing strategy of your company? If so, your brand is missing on a platform that streams...
Is Performance Marketing the New Brand Advertising?
The ever-changing face of marketing, where performance marketing, fuelled by creative, media and tech, is gradually overwhelming the old adland-favoured, creative-first advertising model. Have...
Digital Marketing vs. Traditional Marketing [Infographic]
One of the most important methods for companies interested in reaching a large audience and growing the bottom line is a top-notch marketing plan....
Grow Your Business in a Downturn by Optimising Advertising Instead of Reducing it
Have businesses faced a more unpredictable time in living memory? Whatever your personal feelings regarding the political and economic climate, the current uncertainty makes...
Admitad’s Annual Report Highlights Growing Power of Affiliate Marketing
Global affiliate network Admitad has released its second annual report which details how the affiliate marketing industry is operating around the globe and the kind of...
Instagram Introduces Shopping Tab to its Explore Page
Ahead of the launch of a standalone shopping app, Instagram has introduced even more opportunities for e-commerce on the platform with the announcement of...
How best to measure affiliate marketing
According to a document in the Journal of Advertising Research (JAR), marketers may need to closely evaluate the impressions they receive from affiliate marketing...
How does an Affiliate Network work in an Online Casino?
In many areas of the globe, online casinos are big business, and huge investments pumped into advertising push their popularity. Over the years, gambling...