Eurail.com to Enhance Digital Marketing Performance with NMPi Solutions
International digital media specialists NMPi has announced its partnership with Dutch travel company Eurail.com to drive the performance of its digital marketing campaigns and...
Why Marketers Need to Break their Addiction to Fixed CPA
With the introduction of improved campaign measurability, marketers have realised they might have let their addiction to installs get the better of them. The...
TopCashback and Quidco to Potentially Form “Prominent Global Force” within Cashback Industry
The agreement, which has been voluntarily submitted to the Competition Markets Authority (CMA) for review, would see both companies join forces under one group...
Government Targets Ad Tech Firms with Digital Services Ad Tax
UK chancellor Philip Hammond revealed his budget plans for the year ahead, including the introduction of a digital services ad tax. The new ‘digital...
Ad Servers and Attribution: a Post-GDPR View
Attribution simply means pulling together all campaign activity, so you can attribute the right marketing channels to a sale. Why? To optimise media mix...
Four Ways AI Has Changed Data Processing in Marketing
There has been a lot of ‘hype’ around how artificial intelligence (AI) has the potential to transform marketing and ultimately support more impactful customer...
Three Ways Wireless Charging Can Help Improve Brands’ Data Insights and ROI
The industry is making its move to all things wireless. The launch of three new iPhone models at Apple’s Keynote – all of which...
Why Advertisers Should Care About Mobile Advertising Attribution
We all live on our smartphones and mobile devices. Demand for experiences on mobile, whether in-app or the mobile web, isn’t likely to slow...
The 4 Most Common Questions Advertisers Have About Affiliate Marketing
We’re more interconnected than ever before. With the internet, social media, and our mobile phones, people can get in touch with their friends and...
Fintech Meets Martech in Optimise and Bud Partnership
With fintech becoming one of the UK’s fastest growing business sectors, global performance marketing company Optimise has announced a new partnership with fintech firm...
