Impact Strengthens EMEA Team with Three Key Hires
International performance marketing company Impact has announced the appointments of Sam Crocker, Nina Nguyen and Paresh Parmar as the firm continues to bolster its EMEA...
Word-of-Mouth Marketing Strategy: How to Scale With Technology
A good word-of-mouth marketing strategy has the opportunity to deliver something that will resonate with your brand and clients, stay evergreen, and rise in...
Performance Marketing Q4 Planning: Five Tips for a Successful Quarter
It's amazing to think about how fast this year has gone with half of September done. We're going to be on Christmas before we...
Retailers Embracing AI to Enhance Customer Shopping Experience
According to a report from VoucherCodes.co.uk who interviewed 200 senior executives at major UK and French retailers, brands are embracing AI to simplify and...
Ad Tech Ownership Improves Programmatic Media Buying for 50% of Agencies
Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...
Maximising Your Brand’s Performance Through YouTube – Thinking, Planning, Doing
With one billion hours of video watched daily on YouTube and more than 6/10 individuals preferring internet content over television, according to Google, it...
How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
Obtain a powerful advertising return: many individuals stay up at night. How is the cash spent on this public relations company going to turn...
Skimlinks Launches SaaS Model for Publishers
Skimlinks, the leading commerce content monetization platform, announced the launch of a software as a service (SaaS) model alongside its revenue share model to...
Alibaba Expands Partnership With Awin to Launch Alibaba.com Affiliate Program
The Alibaba Group has expanded its partnership with global affiliate network Awin to launch Alibaba.com’s affiliate program, which is available in the UK, US, EU, LATAM...
Will Facebook’s Off-Facebook Activity Tool Affect Ad Targeting?
In June 2019, Facebook will begin rolling out its new tool that shows users a summary of the apps and sites that are reporting...