EMEA

Impact Strengthens EMEA Team with Three Key Hires

International performance marketing company Impact has announced the appointments of Sam Crocker, Nina Nguyen and Paresh Parmar as the firm continues to bolster its EMEA...
Marketing Strategy

Word-of-Mouth Marketing Strategy: How to Scale With Technology

A good word-of-mouth marketing strategy has the opportunity to deliver something that will resonate with your brand and clients, stay evergreen, and rise in...
performance marketing

Performance Marketing Q4 Planning: Five Tips for a Successful Quarter

It's amazing to think about how fast this year has gone with half of September done. We're going to be on Christmas before we...
Performance marketing

Retailers Embracing AI to Enhance Customer Shopping Experience

According to a report from VoucherCodes.co.uk who interviewed 200 senior executives at major UK and French retailers, brands are embracing AI to simplify and...
Adtech

Ad Tech Ownership Improves Programmatic Media Buying for 50% of Agencies

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology,...
Youtube

Maximising Your Brand’s Performance Through YouTube – Thinking, Planning, Doing

With one billion hours of video watched daily on YouTube and more than 6/10 individuals preferring internet content over television, according to Google, it...
ROI

How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI

Obtain a powerful advertising return: many individuals stay up at night. How is the cash spent on this public relations company going to turn...
SaaS

Skimlinks Launches SaaS Model for Publishers

Skimlinks, the leading commerce content monetization platform, announced the launch of a software as a service (SaaS) model alongside its revenue share model to...
Alibaba

Alibaba Expands Partnership With Awin to Launch Alibaba.com Affiliate Program

The Alibaba Group has expanded its partnership with global affiliate network Awin to launch Alibaba.com’s affiliate program, which is available in the UK, US, EU, LATAM...
Facebook

Will Facebook’s Off-Facebook Activity Tool Affect Ad Targeting?

In June 2019, Facebook will begin rolling out its new tool that shows users a summary of the apps and sites that are reporting...

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