Performance marketing

TRUTH CEO Mary Keane-Dawson Set to Step Down from Helm

Mary Keane-Dawson, chief executive of global blockchain media agency Truth, is stepping down from the helm after a year in charge as the agency...
Affiliate marketing

Webgains Enhances AI Capabilities with Humanise.AI Partnership

Further enhancing its artificial intelligence (AI) capabilities, global affiliate network Webgains has announced a new partnership with London-based company Humanise.AI ahead of the network’s...
Display marketing

Are We Advertising to a Consumer Who No Longer Exists?

The 30-second TV slot has ruled the advertising roost since the 1970's when brands had plenty of time to get their message across as...
Amazon

How to Get the Most Reach With Your Amazon Ad Campaign

If you’re selling a product and you want to maximise your sales, an Amazon ad campaign is a great way to boost profits. After...
affiliate marketing

Q&A: BringConnected on Changing Affiliate Marketing for the Better

Tell us about your experience in performance marketing? I’m the founder & managing director of Bring Digital, a specialist performance marketing agency based in the North...
affiliate marketing

Digital Ad Spend Up 15% to £6.4 Billion, Finds IAB UK & PwC

Digital advertisers in the UK spent £6.4 billion in the first half of 2018, up 15% year-on-year, according to the IAB UK and PwC...
Performance marketing

Cloudfind Launches AI-Driven App to Match Advertisers to Affiliate Publishers

Tech startup Cloudfind has today (October 10) launched a new app that will instantly match advertisers to the right affiliate publishers on a network. Utilising...
Display advertising

Why the US is Leading the Media Comeback in Affiliate

It’s no secret that major media publishers now believe display advertising on its own cannot cover the cost of producing quality content, let alone...
Influencer Marketing

Influencer Marketing: An Insider’s View to Influencer Fraud

The headlines around fraud in influencer marketing over the last year have been relentless. L’Oreal has just introduced a new three-step influencer vetting process. This followed...
affiliate marketing

Holiday Shopping: UK Consumers Buying from Home-Grown Brands

Online shopping is the growth engine for retail markets and even more so during the holiday season. With flexible payment and shipping options increasing,...

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