Why the Visual Web Demands a New Approach to Brand Safety
It seems we can’t go more than a few weeks without another high-profile brand falling victim to the perils of ad misplacement. The most...
Bitmain Invests $3 million in Blockchain-Based Ad Platform tribeOS
Bitmain Technology, China’s crypto mining company, announced it invested $3 million in tribeOS, a digital advertising platform developed on the Bitcoin Cash (BCH) blockchain...
How to Improve Your Customer Retention Strategy
Today, advertisers have a new set of challenges as the rise of digital commerce and shifting consumer expectations wipe out many of the assumptions...
Affiliate Marketing Spend in UK Grows 15% to Top £550 Million in 2017
From traditional publishers to bloggers and influencers, as well as loyalty, voucher code and price comparison sites; last year affiliate marketing was estimated to...
ANA Acquires Data and Marketing Association
Advertising trade association, the Association of National Advertisers (ANA) has announced the acquisition of the Data and Marketing Association (DMA). Terms of the deal...
Marketers to Increase Influencer Marketing Budgets
The influencer marketing channel continues to strive as an avenue for advertising and marketing performance with 62% of marketers set to further grow their...
Over Third of Brits Don’t Trust Blockchain Technology
Research from IP EXPO Europe, Europe’s number one enterprise IT event, has uncovered that just over a third of Brits (35%) would not trust...
90% of UK Marketers Managing International Campaigns
More than half (55%) of UK marketers are actively managing international marketing campaigns across Europe with an additional 14% also managing campaigns further afield...
How sports betting is influencing the tools of success in affiliate marketing
Few things inspire more enthusiasm from the masses than athletic competition drawing, writes Erica Anderson, Paysafe's Income Access Marketing Director. It pushes athletes to...
The first Affiliate Marketing Conference Belarus in Minsk is an event for advertisers, webmasters...
On December 12, Smile-Expo will host the first Affiliate Marketing Conference Belarus in Minsk. Event will feature discussions of the key aspects of affiliate marketing and...
