Adobe marketing

Adobe Advertising Cloud Partners with Flashtalking

Flashtalking, a leading global independent platform for ad management, data activation and unified insights, announced its partnership with Adobe Advertising Cloud to launch identity-based...
Affiliate marketing

Should Luxury Brands Use Offers?

Mention the word ‘voucher’ or ‘deals’ in front of a luxury brand and be prepared to face the consequences. While this wouldn’t be expected of...
Affiliate marketing

Shopping Season: How Partnerships Can Boost Holiday Sales

Retailers who are just now starting to turn their attention to holiday planning might feel like they’re already behind the eight ball. The common...
Affiliate Marketing

Partnerize Launches Enhanced Commissions Suite Within its Partner Management Platform

Partnerize, the leading provider of partner marketing software for global brands, announced that it has launched a new and improved suite of commissioning tools,...
Affiliate Marketing

Affiliate New Customer Revenue Rose 45% In Q2 2018

Easter, Mother’s Day, Memorial Day and back-to-school all provide opportunities to grow affiliate marketing programs, but opportunities for marketers and brands increase heading into...
Influencer Marketing

IMSHOW18: Data Is the Future of Influencer Marketing

Influencer marketing is coming under fire and at the heart of the scrutiny is the question: how can influencer marketing move forward when influencer...
AI

Rakuten Marketing Launches AI Technology to Connect Marketers and Audiences

Today (September 27), Rakuten Marketing announced the launch of its latest technology built on artificial intelligence (AI) and machine learning (ML), growing the performance...
Content Marketing

Adobe Acquires Software Marketing Specialist Marketo for $4.75 Billion

Adobe has confirmed its acquisition of Marketo, the California-based software marketing specialist, for $4.75 billion. The deal brings Adobe’s competition in line with Salesforce...
Influencer marketing

Five Steps to Making the Most Impact from Influencer Marketing

Whether it be a singular opportunity outside of existent marketing efforts or something that can be associated with a current program, thinking of influencer...
Performance marketing

Combining Voice Search and Chatbots for Action-Orientated Marketing

Undeniably, voice search and chatbots are changing the way consumers interact with brands. The same technology is also transforming internal business communications and operations....

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