Over Third of Brits Don’t Trust Blockchain Technology
Research from IP EXPO Europe, Europe’s number one enterprise IT event, has uncovered that just over a third of Brits (35%) would not trust...
90% of UK Marketers Managing International Campaigns
More than half (55%) of UK marketers are actively managing international marketing campaigns across Europe with an additional 14% also managing campaigns further afield...
How sports betting is influencing the tools of success in affiliate marketing
Few things inspire more enthusiasm from the masses than athletic competition drawing, writes Erica Anderson, Paysafe's Income Access Marketing Director. It pushes athletes to...
The first Affiliate Marketing Conference Belarus in Minsk is an event for advertisers, webmasters...
On December 12, Smile-Expo will host the first Affiliate Marketing Conference Belarus in Minsk. Event will feature discussions of the key aspects of affiliate marketing and...
Criteo Launches Open-Source AI Lab to Educate New Technologies
ArtiWith artificial intelligence (AI) and machine learning technology making waves in the digital advertising space, ad tech platform Criteo has launched an open-source AI...
Five Factors To Consider When Launching An Affiliate Program
Affiliate marketing is not new. In fact, the practice dates back several decades and is still widely leveraged by marketers today. Affiliate marketing boils...
IPG Acquires Acxiom Corporation’s Data-Driven Marketing Division for $2.3 Billion
Interpublic Group (IPG) has acquired Acxiom Corporation’s data-driven marketing division, Acxiom Marketing Solutions (AMS), in a deal worth $2.3 billion.
The deal was approved unanimously...
Marketers to Increase Influencer Marketing Budgets
The influencer marketing channel continues to strive as an avenue for advertising and marketing performance with 62% of marketers set to further grow their...
Digital Marketing vs. Traditional Marketing [Infographic]
One of the most important methods for companies interested in reaching a large audience and growing the bottom line is a top-notch marketing plan....
How businesses can use affiliate marketing to boost revenue generation
Many factors will influence the ability of any business to succeed in the 21st century, but chief amongst these will be its web presence....
