Criteo Launches Open-Source AI Lab to Educate New Technologies
ArtiWith artificial intelligence (AI) and machine learning technology making waves in the digital advertising space, ad tech platform Criteo has launched an open-source AI...
Webgains Enhances AI Capabilities with Humanise.AI Partnership
Further enhancing its artificial intelligence (AI) capabilities, global affiliate network Webgains has announced a new partnership with London-based company Humanise.AI ahead of the network’s...
Facebook Advertising: Five ‘Secret’ Steps to Lower CPA
It’s every performance marketer’s worst nightmare. You’ve logged long hours piecing together a campaign plan, convinced that you’ve found the formula that will win...
When Terms of Service limit disclosure of affiliate marketing
In a recent paper, we analyzed affiliate marketing on YouTube and Pinterest. We found that on both platforms, only about 10% of all content...
Consumers Three Times More Likely to Purchase Products During Black Friday
Research by Conversant has revealed that when British consumers receive promotional messages in September, they are three times more likely to buy products and...
Can Coupon Affiliates Add Value to a Merchant’s Affiliate Program?
It is no secret that customers love discounts. For decades, they have been spoiled to buy only when provided an ultra mega super special...
Retailers Embracing AI to Enhance Customer Shopping Experience
According to a report from VoucherCodes.co.uk who interviewed 200 senior executives at major UK and French retailers, brands are embracing AI to simplify and...
The Top Niche Affiliate Areas for People New to Crypto
Affiliate marketing and crypto are growing in tandem and beginning to overlap in some areas. As a result, some affiliate programs are beginning to...
Skimlinks Launches SaaS Model for Publishers
Skimlinks, the leading commerce content monetization platform, announced the launch of a software as a service (SaaS) model alongside its revenue share model to...
Four Ways Retailer Brands Can Win this Black Friday
How do we know that? Well, aside from the obvious fact that retailers should always consider their customers’ needs, wants and demands - not...
